Category Archives: Fashion Merchandising

LICENSING BUSINESS

Fashion Merchandising 2 Assignments
– The Licensing Business has exploded in the last 10 years, “Everyone is doing it”  WHY? – The Almighty $$ of course! But licensing does not come without costs to the brand. Post your substantiated opinion on “The business of Licensing”. Use examples of Brands and their ability or inability to run this type of business. Make sure your research is cited or you will lose points.

Has to be 300+ words, + 2 responses to the people attached below.