Marketing SLP 3

Marketing SLP 3 Distribution, location and timing For many years, walmart has increasingly strived to ensure proper and timely distribution of its products and services in all its existing stores. This commitment has enabled it to remain as a leading service provider for many years (Saporito, B. 1994). Intensive distribution The company aims to provide saturation coverage in the market by applying all available outlets for consumers’ convenience which is a paramount (Stalk, 1992). Selective distribution Walmart will employ limited number of outlets in a geographical coverage to sell its goods and services. Examples: Audio and video equipment, cameras, personal computers, and cosmetics. Exclusive distribution For instance, in Europe, European regulations allow companies to restrict distribution to retailers who measure up in terms of d?cor and staff training. Manufacturers are not permitted to refuse distribution rights on the grounds that the retailer will sell for less than the list price (Stalk, 1992).

order